The call for online marketing tips and techniques has drastically grown and a new form of business has been created, "Site Promotion." While there are organizations that are all too willing to assist your site and business build a clientele for a payment, there are also various ways that can spread the word about your sites presence in a more cost effective way. One of these is Opt-in email marketing, also known as permission marketing.

Opt-in marketing requires the approval of a disposed customer to sign up to your email marketing promotions. To do this, you must first build a list of opt-in subscribers.

From your list, you will generate your targeted, potential customers, as they already have shown an enthusiasm in what you have to provide by signing to your list. These are the people who have found an attraction in what they have experienced on your site and have decided they want to see more and perhaps even invest in what ever merchandise or service your organization or site has to offer.

A lot of people assume that building a list is a hard thing to do, but whilst it isn't a task that can be completed over night, with a little patience and by employing the right techniques, building your list can be done in a reasonably short space of time. By committing your time now in building a list of opt-in subscribers, in the long term you can take your business to a whole new level of profitability courtesy of your list.

There are countless sources of information freely provided on the internet which include articles on blogs and free ebooks from various other marketers that will aid you in building a list. At times they may be confusing because there are so many different ways used by individual marketers, but no matter how different the methods are, there are always some crucial things to do when getting started to build your list. Here are four of them.

1) Set up a squeeze page that contains an opt-in form configured to an autoresponder. Make a free offer of a product of value related with your selected niche, an ebook, a report, a piece of software, it makes no difference as long as it is of relevance to your own niche and is tempting enough to persuade any visitor to your website to opt-in to your list.

2) With your squeeze page, as well as offering something of worth for free, in addition try to write your sales copy in a kind of a way that you will make your prospective opt-in subscriber hungry for more information. Aim to make your web pages "sticky" with the perfect mixture of content and graphics doing this will encourage your prospects to stay on your website for more time and maximize the chances of them signing up to your list.

3) Aim to give good service and great products. Bear in mind, a happy customer will be more likely to endorse your business to others. Word of mouth and recommendations alone can pull in more business than one expensive ad.

4) Preserve a clean and private list. Never betray the confidence your subscribers have put in you. If you give or rent your list to others and they end up spamming your list, quite a lot of, if not all will almost certainly unsubscribe from your list. Keep in mind, a good reputation will drive in more traffic and subscribers as well as reinforce the loyalty of your customers.